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News Briefs for July 29, 2014

July 29, 2014

•New court documents filed in California have revealed that Pernod Ricard-owned Irish Distillers has sold roughly $1.5 billion worth of Jameson in the U.S. over the past 10 years. Jameson is currently in a trademark dispute with Napa Valley’s Jamieson Ranch Vineyard, owned by Madison Vineyard Holdings, over the use of the Jamieson name. Documents filed by Pernod state that since 2004, Irish Distillers has spent $345 million on advertising and marketing activity behind the Irish whiskey in the U.S., and generated sales of $225 million in California alone. Pernod Ricard recently spent €200 million ($271m) on distilling and aging facilities for the brand, and last month announced a plan to double Jameson’s annual sales to €1 billion ($1.4b) by 2020. According to Impact Databank, Jameson rose 16% to 1.9 million cases in the U.S. last year, while global volume was up 13.5% to 4.6 million cases.

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