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News Briefs for August 20, 2014

August 20, 2014

•Whyte & Mackay’s Jura Scotch has released Jura Brooklyn—its recently-launched Brooklyn-inspired single malt—nationwide. Previously, the limited edition entry had only been available in the metro New York area. To create Jura Brooklyn, Jura master distiller Willie Tait collaborated with a dozen Brooklyn artisans and professionals, holding a series of blending sessions and food pairings in the borough to create what the distillery calls a “whisky by Brooklyn, for Brooklyn.” The resulting Scotch has been aged up to 16 years in American white oak Bourbon, Amoroso Sherry and Pinot Noir casks. Jura Brooklyn is currently available at select retailers and online, priced at $79.99 a 750-ml. It joins the Origin, Superstition, Diurachs’ Own and Prophecy labels, among others, in Jura’s existing portfolio.

•Heaven Hill Distilleries has extended its liqueur stable with a new holiday seasonal offering, Hpnotiq Sparkle. A multifaceted marketing campaign featuring reality TV star Khloe Karhashian will support the new release, which like Hpnotiq Liqueur is a blend of fruit juices, white wine, vodka and Cognac, but with Champagne-like bubbles. Sparkle, which is 12.5% abv and targeted at multicultural females, is available in 750-ml. bottles at a price point of $19.99, in line with the core brand, which is 17% abv.

•Constellation is adding a new Peach flavor to the Svedka vodka line. Beginning this month, Svedka Peach will be available nationwide in multiple size formats, including 50-ml. ($1.99), 375-ml. ($6.99), 750-ml. ($12.99), 1-liter ($16.99) and 1.75-liter ($21.99). The newest offering joins the Swedish vodka’s existing flavor range, including Colada, Strawberry Colada, Orange Cream Pop, Cherry, Citron, Strawberry Lemonade and Mango Pineapple, the last two of which debuted in January. The U.S. market’s second-ranked imported vodka brand, Svedka rose 3.3% to 4 million cases in 2013, according to Impact Databank.

•On July 14, roughly 500 protesters gathered in the heart of New York’s Finger Lakes wine region, carrying signs that read, “Save Seneca Lake,” “Vines Trump Dimes” and “Don’t Frack With New York.” The crowd marched on the Schuyler County Courthouse, where local lawmakers were weighing whether to overturn earlier support for a project that has become a flashpoint in the community. The proposal, by Texas-based gas storage company Crestwood-Midstream, would expand storage of natural gas and introduce millions of barrels of liquid propane and butane in salt caverns near Watkins Glen, on the lake. On Aug. 11, New York Gov. Andrew Cuomo’s commissioner of the state Department of Environmental Conservation announced he would hold a conference to explore the issue.Wine Spectator has the full story.

•St. Louis-based spirits marketer Luxco is revamping its sales structure, effective September 1, including the creation of a new role, executive director-control states, which will be filled by company veteran Rick Przebieda. Currently sales director-control states and Canada, Przebieda has been at Luxco since 2007. Meanwhile, Ryan Earey—currently division manager for Pennsylvania, North Carolina, Virginia and West Virginia—has been promoted to national sales manager-control states. Both Przebieda and Earey will report to Dan Streepy, Luxco’s EVP-sales. Luxco’s brands include Pearl vodka, Juarez and El Mayor Tequilas, Ezra Brooks and Rebel Yell Bourbons and Lord Calvert Canadian whisky, among others.

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