Exclusive news and research on the wine, spirits and beer business

News Briefs for September 15, 2014

September 15, 2014

•New York-based Davos Brands, importer and marketer of Ty Ku sake and Zyr vodka, has added a third super-premium brand to its portfolio, The Real McCoy Rum. Davos, which launched in July with Svedka vodka founder Guillaume Cuvelier serving as vice chairman, intends to develop The Real McCoy on a national basis. Produced at the Foursquare distillery in Barbados, The Real McCoy includes 3-year ($20 a 750-ml.), 5-year ($29) and 12-year ($45) aged rums. The brand was founded by filmmaker Bailey Pryor, whose work on a documentary about Prohibition-era rum runner Bill McCoy led him to try to recreate the bootlegger’s original offering.

•Patrón Spirits Co. is extending its Patrón Citrónge orange liqueur line with the release of Citrónge Lime. The ultra-premium liqueur (35%-abv) is available nationally in 750-ml. and 1-liter cork-finished bottles and is meant to tap into the Margarita occasion. Citrónge Lime is created using Persian limes from the Mexican states of Veracruz, Michoacán and Colima. The original Citrónge was first introduced in 1992 and was up 1% last year in the U.S. market to 134,000 nine-liter cases. Patrón’s other liqueur offering XO Café was down 6% to 150,000 cases.

•Beam Suntory this fall is releasing a limited edition Maker’s Mark Cask Strength Bourbon at its distillery in Loretto, Kentucky and at select on-premise locations across its home state of Kentucky. The uncut, unfiltered offering, which is barreled at about 108-114 proof, will be available for $39.99 a 375 ml. After offering only the core Maker’s Mark Bourbon for more than 50 years, the brand extended its line in 2010 with Maker’s 46, a 2013 Impact “Hot Prospect” spirit brand that showed 18.4% growth to 58,000 nine-liter cases in the U.S. in 2013.

•The Other Guys’ 35 Maple Street spirits unit has named Chuck Kane national spirits manager. Most recently, Kane had served as director of sales for Casa Dragones Tequila, and prior to that, was western regional sales manager for Gemini Wine & Spirits/Sazerac. Launched in 2011, 35 Maple’s portfolio includes the Masterson’s whisky, Uncle Val’s gin, Kirk And Sweeney rum and Bib & Tucker Bourbon brands.

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