News Briefs for October 9, 2014October 9, 2014
•Brown-Forman portfoliomates Woodford Reserve Bourbon and Sonoma-Cutrer wine have partnered to release a new limited edition whiskey blend. Rolling out into select U.S. markets this month, the Woodford Reserve Master’s Collection Sonoma-Cutrer Pinot Noir Finish was created by finishing a batch of original Woodford Reserve whiskey in a used Pinot Noir barrel from Sonoma-Cutrer. As a result, the entry is not officially categorized as a Bourbon, which, according to industry standards, must be aged in new, charred oak barrels. Priced at $99.99, the Sonoma-Cutrer Pinot Noir Finish whiskey marks the latest expression in Woodford Reserve’s experimental Master’s Collection, following previous releases such as Double Malt Selection and Four Wood Selection.
•Brown-Forman has unveiled the latest addition to Tequila Herradura’s small-batch limited edition series—Coleccion de la Casa, Reserva 2014 Scotch Cask Finish Reposado. The third offering in the collection was created by master distiller Maria Teresa Lara through a double maturation process and rested in American oak and single malt Scotch casks. The end result is a Tequila with taste of vanilla, butter, honey, caramel and soft spices, according to the company. The Scotch Cask Finish Reposado will be available nationwide beginning this month at a suggested retail price of $89.99.
•Pink Your Drink (PYD), a charitable campaign that supports Pink Ribbon as well as female entrepreneurship, is holding an all-female bartender competition in New York City this weekend, in line with October’s Breast Cancer Awareness Month effort. The PYD bartending competition final will be held at New York City’s The Dead Rabbit bar onOctober 12. PYD was created by former Bacardi executive Ylva Binder, who’s also founder of the Rhuby liqueur brand. Its first competition was held in London in October 2012, followed by a second event in Stockholm last October. (Competitions are also being held in those two cities this year). In addition to highlighting female talent behind the bar, this year’s effort will introduce Rhuby liqueur to the U.S. market. PYD also has promoted a “Pink The Bar” and “Pink The Menu” campaign for October that helps on-premise venues create drinks lists to drive awareness of Pink Ribbon during Breast Cancer Awareness month, with a portion of drinks sales going to the charity. PYD’s long-term goal is to become a global group to inspire and support start-ups for female entrepreneurs.
•BJ’s Restaurants, Inc. has opened two new locations of its BJ’s Restaurant and Brewhouse concept, one in Richmond, Virginia on October 6 and one in Cedar Park, Texas on September 29. Both new units are approximately 7,400 square feet and seat 225 guests. The company has opened nine new restaurants so far this year, with two more locations—in Laurel, Maryland and Fort Myers, Florida, respectively—set to come online before Thanksgiving. BJ’s currently owns and operates 154 casual dining restaurants nationwide, with California, Texas and Florida its top markets.
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