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Pernod Adds To U.S. Irish Whiskey Stable With Upscale Yellow Spot

February 13, 2015

Pernod Ricard is launching its high-end Yellow Spot Irish whiskey in the U.S. market, beginning this month. A 12-year-old single pot still whiskey, Yellow Spot was previously available exclusively in select European countries. Made with a mash of malted and unmalted barley and triple distilled in traditional copper pot stills, the whiskey is matured in a combination of American Bourbon, Spanish Sherry and Spanish Malaga casks. It will retail for about $100 a 750-ml. bottle in the U.S. market.

Yellow Spot joins fellow single pot still offerings Green Spot ($50) and Redbreast ($45-$250) in Pernod USA’s upscale Irish whiskey portfolio. Green Spot made landfall in the States last March, while Redbreast has been in the market for several years. Pernod’s flagship Irish whiskey brand, Jameson, crested the 2-million-case mark in the U.S. on 12% growth in 2014, according to Impact Databank.

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