Craft Brewing and Distilling News for February 25, 2015February 25, 2015
•Portland, Oregon’s Hopworks Urban Brewery has released a new year-round beer, Nonstop Hef Hop, as well as Rise Up Red India Red Ale which returns as part of Hopworks’ NW Legends Series. The seasonal Rise Up Red IRA (6.1% abv) was one of the first beers brewed by the company. It’s made with certified organic barley and dry-hopped with Salmon-Safe certified hops with packaging that highlights its Pacific Northwest heritage. Nonstop Hef Hop (3.9% abv) is an American-style wheat beer dry-hopped and brewed with a variety of organic Northwest hops. Rise Up Red is available in 22-ounce bottles, 16-ounce cans and on draft while Nonstop Hef Hop is packaged in 16-ounce cans that showcase various Northwest activities. Hopworks brews 12,500 barrels of beer annually in its 20-barrel brewery for distribution in Oregon, Washington, Idaho and British Columbia.
•Utica, New York-based F.X. Matt Brewing Co. is backing its core Saranac beer brand with a new marketing campaign. Running under the tagline “Pour Your Soul Into It,” the push focuses on Saranac’s history and heritage, with emphasis on brewers’ passion for their craft. The campaign is slated to run across television, print, digital and social media platforms. Founded in 1888, F.X. Matt Brewing offers four core offerings under its Saranac range—including Saranac Pale Ale, Adirondack Lager, Black Forest and Legacy IPA—as well as a variety of seasonal, specialty and limited edition entries.
•Missouri’s Schlafly Beer has appointed beer industry veteran James Pendegraft as CEO. Pendegraft succeeds Dan Kopman, who becomes co-chairman (with Tom Schlafly) of Schlafly’s parent company, the St. Louis Brewery, effective immediately. Until last year, St. Louis native Pendegraft served as vice president of sales and marketing at upstate New York-based North American Breweries. He previously worked as president of Labatt USA from 2003-2009 and director of category management at InBev from 2003-2006. Schlafly produced about 60,000 barrels last year and is available in 14 states and Washington D.C. It’s currently looking to open a third production facility in St. Louis to further capacity.
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