News Briefs for March 24, 2015March 24, 2015
•Brown-Forman’s Old Forester Bourbon has launched Old Forester Mint Julep, a new ready-to-drink cocktail intended to be served over crushed ice. Rolling out at retail across roughly 35 U.S. markets this month, Old Forester Mint Julep (60 proof) is packaged in a commemorative Kentucky Derby-inspired bottle and priced at around $25 a 1-liter. Additionally, the premixed cocktail will be served at Churchill Downs during the 141st Kentucky Derby, to be held on May 2. Old Forester was up 16% to 110,000 cases in the U.S. last year, according to Impact Databank. Earlier this month, Brown-Forman unveiled plans to grow the brand past 500,000 cases within the next five years, with the help of a new $30 million distillery and a $20 million marketing investment.
•R&B star Trey Songz has partnered with SX Liquors founder and CEO David Knight to launch the brand’s line of liquors nationwide as well as for promotional activities during his 2015 co-headlining tour in 25 U.S. cities. SX Liquors, which initially debuted in 2011, targets the female demographic with its range of handcrafted, small-batch Tequilas, rums and vodkas. Billed as gluten-free, the barrel-aged products are produced in Jalisco, Mexico and packaged in hand-blown and painted bottles. The range includes SX Negro Vodka, Blanco Vodka, ChaChaCha Tequila, Cafedoble Tequila, Mojito Rum and Samba Rum. SX Liquors retail for $29.99 a 750-ml. and $39.99 a 1-liter bottle.
•Middlebury, Vermont’s Woodchuck Hard Cider has debuted the newest offering in its limited release Out on a Limb series, Oopsy Daisy. The 5.5%-abv cider is the fourth and latest of the lineup’s rotating six-packs available nationwide. The semi-dry Oopsy Daisy is infused with real chamomile flowers for sweet honey and citrus notes, the company says. It is crafted with eating apples such as McIntosh and Cortland. A six-pack retails for about $10.99. This month, the company is also bringing back its Private Reserve Pink cider, which supports cancer survivors through Survivorship Now, available in six-packs and on draft. Woodchuck is also re-releasing its Summer cider in six- and 12-packs of 12-ounce cans. Both Pink and Summer ciders are available through August.
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