DFV Extends Rising HandCraft With Two New Wines, Launches Fresh PackagingApril 28, 2015
Delicato Family Vineyards has introduced two new extensions to its thriving HandCraft franchise, including a Pinot Grigio and a Malbec, as well as new packaging. The Pinot Grigio will debut with a 2014 vintage, while the Malbec is a 2013. Both are California-sourced and are presented in a fresh packaging design now rolling out across the brand. Joining HandCraft’s existing Chardonnay, Pinot Noir, Cabernet Sauvignon and Petite Sirah, the Pinot Grigio and Malbec retail at $12 a bottle.
HandCraft has been a promising newcomer in DFV’s portfolio since launching in 2012. According to Impact Databank, the brand rose 22% to 150,000 cases in 2014. The addition of a California Malbec to HandCraft aims to capitalize on recent growth among domestically-sourced versions of the varietal, whose U.S. sales are still dominated by Argentine imports. Domestically-grown Malbecs in the $9-$11 price point per 750-ml. posted 17% growth in Nielsen channels in the 52 weeks through March 28.
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