Exclusive news and research on the wine, spirits and beer business

With Tom Long Departing, MillerCoors Appoints Hattersley As Interim CEO

May 8, 2015

MillerCoors, the U.S. joint venture between SABMiller and Molson Coors, has named Gavin Hattersley as interim CEO, replacing Tom Long, who is retiring June 30. Hattersley is currently CFO of Molson Coors and will continue in that role as well as helming MillerCoors on an interim basis. He will serve for up to six months as interim CEO, during which time MillerCoors’ board intends to name a permanent successor to Long. Prior to becoming CFO of Molson Coors, Hattersley was executive vice president and CFO of MillerCoors.

Meanwhile, MillerCoors has posted first quarter net sales down 0.9% to $1.78 billion, with sales to retailers falling 2.7%. Miller Lite and Coors Light both declined by low single digits in the quarter, Blue Moon rose by mid single digits and the Redd’s FMB and Smith & Forge cider franchises both enjoyed solid growth. Miller Lite will see a new national ad campaign touting its “authenticity and sessionability” starting this month, while Coors Light will be supported with “a holistic refresh” emphasizing its “Born in the Rockies” heritage, beginning with new packaging.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , , , , ,

Get your first look at 2016 data and 2017 projections for the wine and spirits industries. Order your 2017 Impact Databank Reports. Click here.

Previous :  Next :