The Wine Group Adds Canned Wines To FlipflopMay 12, 2015
The Wine Group is launching a new line of wine in cans under its Flipflop brand. Flipflop’s new entries, which are debuting nationwide, are packaged in 250-ml. cans that will retail in four-packs for $12. Including Chardonnay, Pinot Grigio, Fizzy Sangria and Fizzy Crisp White, the cans contain the equivalent of two 4.2-ounce glasses of wine, and are geared toward summer outdoor occasions. According to Impact Databank, Flipflop declined 2.4% to 770,000 cases last year.
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