Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for May 29, 2015

May 29, 2015

•San Francisco, California’s Anchor Brewing Company is kicking off a new “Drink Steam” initiative behind its flagship Anchor Steam brew, including a packaging evolution. Rolling out this month, the packaging update features a hand-drawn label by longtime Anchor artist Jim Stitt as well as facts about the brand’s history on the underside of each bottle cap. The Drink Steam program also includes a social, digital, print and out-of-home campaign to tell the story of Anchor’s evolution through curated photography. Anchor Steam Beer (4.9% abv), first brewed in 1896, is available year-round nationally in six-packs, 12-packs and on draft.

•Pennsylvania’s Victory Brewing has unveiled the latest entry in its limited edition Moving Parts series. Marking the series’ fourth offering, Moving Parts 04 is made with oats, pilsner and wheat malts and Citra and Mosaic hops, as well as a recently-developed German hop variety, Mandarina. The 7%-abv entry is currently rolling out in 22-ounce bottles (around $4.99) and on draft across Victory’s 36-state footprint. First launched in 2014, Victory Brewing’s Moving Parts lineup is designed to showcase experimental IPA recipes.

•Seattle, Washington-based Two Beers Brewing is introducing summer session ale Day Hike throughout the Pacific Northwest. The 4.1%-abv offering has hints of orange and lemon on the palate balanced with subtle hops, the company says. It’s available in 12-ounce cans and on draft through the end of August. Two Beers is also bringing back its Trailhead India-style Session Ale (4.8% abv) on draft through September. It will remain available year-round in cans. Day Hike and Trailhead can be found throughout Washington, Oregon, Alaska and Idaho.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :