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Bulleit The Latest In Class-Action Labeling Suit Crosshairs

June 4, 2015

Diageo is defending its Bulleit Bourbon brand after a lawsuit was filed in a U.S. district court in San Diego this week over the brand’s labeling. The class action complaint accuses Diageo of violating the state’s consumer protection and false advertising laws over label language saying Bulleit is “Distilled, aged and bottled by the Bulleit Distilling Co.” and indicating it was distilled in Lawrenceburg, Kentucky. The lawsuit was filed by California-based firms Kazerouni Law Group APC and Hyde & Swigart—the same group behind similar cases against Jim Beam and Maker’s Mark in the same court.

A spokesperson for Diageo told SND, “Our Bulleit Bourbon labels are compliant with all laws and regulations and we will aggressively defend this baseless and frivolous action.” Last May, the company announced it was investing an estimated $115 million in a new 750,000-case distillery in Shelby County, Kentucky as well as opening a Bulleit Frontier Whiskey Experience visitor center at Louisville’s Stitzel-Weller Distillery. Bulleit has previously sourced whiskey from Kirin’s Four Roses Distillery, which is located in Lawrenceburg.

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