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News Briefs for June 5, 2015

June 5, 2015

•Luxco’s Pearl vodka brand has unveiled a refreshed look, as well as three new flavored offerings, ahead of the summer season. Pearl’s updated package features a more contemporary bottle design, with a beveled glass inset and embossed metal closure, as well as revamped labeling emphasizing each expression’s flavor. Concurrently, Pearl has debuted new Lime Basil, Strawberry Basil and Vanilla Bean flavors. According to brand manager Ashley Ulkus, the basil-infused launches are in response to consumer demand for more herbaceous flavors for their cocktails. The three new flavors will be available as part of Pearl’s Party Pack sampler, which offers a 12-pack of the brand’s most popular flavors and unflavored Pearl Black label.

•Canada’s Unibroue has launched a new seasonal flavored brew, Ephémere Pear, in the U.S market. Described as a Belgian-style while ale brewed with fruit, Ephémere Pear is available in the U.S. on draft and in 750-ml. cork and cage bottles. Unibroue, based in Quebec, recommends that Ephémere Pear to be served on its own or in cocktails. The company’s other brands include La Fin du Monde, Blanche de Chambly and Trois Pistoles.

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