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Illva Saronno USA Debuts Whisky-Infused Disaronno Riserva, Eyes Brand Additions

June 5, 2015

Illva Saronno is extending its flagship Disaronno amaretto brand for the first time with the launch of Disaronno Riserva, a new limited edition release. Made with a base of Disaronno and blended Scotch whisky, Disaronno Riserva is aged in Marsala wine barrels and retails at $349 a 750-ml. bottle. Around 1,500 bottles of the 80-proof expression will begin shipping to the U.S. this fall ahead of the holiday gifting season, targeting the high-end retail and on-premise channels.

Previously imported into the U.S. by Bacardi USA, Disaronno—which sells more than 400,000 cases stateside—was brought in-house by Illva Saronno at the start of 2014. According to Illva Saronno CEO Augusto Reina, the company plans to bring additional labels from its portfolio under its Illva Saronno USA importing arm later this year. Besides Disaronno, the Italian company’s brands include Tia Maria liqueur and Corvo, Duca di Salaparuta and Florio wines. The group also holds a 50% stake in Ireland’s Walsh Whiskey, which is developing a $40 million, 400,000-case distillery expected to open next year.

 

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