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Craft Brewing and Distilling News for June 25, 2015

June 25, 2015

•South Burlington, Vermont’s Magic Hat Brewing Company has released Electric Peel, a new year-round grapefruit IPA. The 6.0%-abv ale features citrus flavors from Apollo, Centennial and Chinook hops and a medium malt body from Pale and Carapils malts with boiled grapefruit peel added, the company says. It’s currently available on draft and in six- and 12-packs nationwide. Magic Hat is part of the portfolio of Cerveceria Costa Rica-owned North American Breweries.

•With competition rising in the cider segment, category pioneer Woodchuck is going on the offensive with a new $2 million campaign emphasizing its authenticity. The “Why Woodchuck” push, which marks the brand’s first major U.S. advertising effort, includes digital and radio spots playing up Woodchuck’s profile as “a real cider from an actual cidery.” The campaign will run in Austin, Phoenix, Denver, Minneapolis, Kansas City and Hartford this summer. Owned by Ireland’s C&C Group, Woodchuck had been a perennial Impact “Hot Brand” award winner before slowing last year amid pressure from new cider competitors like Boston Beer, AB InBev and MillerCoors. DM

•Independence, Oregon-based craft brewer Rogue Ales & Spirits has launched Honey Kolsch, made with honey from Rogue Farms’ honeybees. The new entry is brewed with Rogue Farms barley and hops in addition to honey that is uncapped, extracted and filtered. Rogue Farms Honey Kolsch is at 5% abv and is available on draft and in 750-ml. bottles nationwide.

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