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Maker’s Mark Prevails In California Labeling Suit

July 29, 2015

Maker’s Mark is toasting a victory in federal court, after Judge John Houston dismissed a class action case accusing the Beam Suntory Bourbon brand of false advertising. Plaintiffs Safora Nowrouzi and Travis Williams had charged that Maker’s Mark’s “handmade” label language was misleading, because the brand uses machines in its production process. Houston disagreed, according to Law360, saying that no reasonable consumer could have been misled by Maker’s Mark’s labeling, and that the use of the term “handmade” does not mandate that no machines be employed in the brand’s production.

The thwarted challenge to Maker’s marketing comes amidst a steady stream of class action labeling suits, in which spirits brands like Tito’s, Templeton Rye and Maker’s Mark portfoliomate Jim Beam have also been targeted. In May, Maker’s beat back a similar case in Florida. Templeton agreed earlier this month to settle a number of class-action suits questioning its “Iowa-made” positioning.

 

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