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News Briefs for August 14, 2015

August 14, 2015

•Beam Suntory has branched out with a new flavored offering in the Jim Beam lineup with the launch of Jim Beam Apple. The 70-proof Bourbon-based liqueur, a blend of apple liqueur and Kentucky straight Bourbon, joins the brand’s other flavored offshoots, including Jim Beam Honey, Red Stag by Jim Beam, Jim Beam Maple and Kentucky Fire, which debuted last August and hit 88,000 cases by the end of 2014, according to Impact Databank. Jim Beam Apple will compete against Diageo’s Crown Royal Regal Apple, which has had a hugely successful start since launching in November 2014. Diageo CEO Ivan Menezes recently told investors that more than 1 million cases of Crown Royal Regal Apple had been shipped during that time, with depletions nearing 900,000 cases.

•Deep Eddy Vodka has signed on with the NFL’s Atlanta Falcons for a multiyear sponsorship agreement beginning with the 2015 season. As part of the partnership, Deep Eddy will be sold during home games at concession bars, mobile bars and in the luxury suites. The brand’s lineup includes Deep Eddy Straight Vodka, Sweet Tea Vodka, Ruby Red, Cranberry and Lemon. In 2014, the Austin, Texas-based Deep Eddy achieved Impact “Hot Brand” status on 128% growth to 330,000 cases. The company recently told SND that it’s on pace for another triple-digit jump in 2015, which would bring it close to the 700,000-case threshold.

•Mionetto USA is extending its Prestige Collection range with the launch of Mionetto Prestige Gran Rosé. Billed as an extra dry sparkling rosé from Italy, Gran Rosé is available in both 750-ml. and 187-ml. formats, priced at around $14 a 750-ml. The new entry marks the fifth expression in the brand’s Prestige Collection. An Impact “Hot Brand,” Mionetto rose 13.6% to a half-million cases last year.

•Sonoma winemaker Gloria Ferrer Caves & Vineyards is debuting two new wines under the Etesian still wine label, Etesian Pinot Noir Rosé and Chardonnay. The on-premise focused brand, named for the Etesian wind in the eastern Mediterranean region of Spain, already includes a Sonoma County Pinot Noir.

•The New Hampshire Liquor Commission’s gross sales hit an all-time record of $642 million in the fiscal year ended June 30, an increase of 3.4% over the previous fiscal year. Total spirits sales were up 3.5% to $357 million, while wine sales rose by 3.3% to $284 million.

•ABC Fine Wine & Spirits is opening two new stores in central Florida in the coming weeks, reports the Orlando Business Journal. The first will open in mid-August in Mount Dora, while the second is slated to open in Lake Nona in late September. SND originally reported on the retailer’s plans to open both locations earlier this year.

•A new steakhouse called Chop has just opened in Chicago with an ambitious beverage program featuring a specialty shot bar. The restaurant offers a dozen shots—some straight and some combinations—including one called Hot Flash that’s made from Jack Daniel’s Tennessee Fire and Amaretto liqueur ($5). Prices range from $3 to $8 for variously sized pours. Customers are also invited to design their own shots. The venue also offers 200 wines and 100 beers, including 20 on draft.

•Glazer’s has appointed April Alejandro as vice president, multicultural sales and marketing. Alejandro joined the Dallas-based Glazer’s in 2013 and was most recently the distributor’s director of multicultural sales and marketing, Diageo Moet Hennessy. In her new position, she’ll report directly to Mike McLauglin, executive vice president of sales and marketing.

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