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Copper Cane Targets 1 Million Cases Within Five Years, Preps Elouan Extensions

August 26, 2015

Following its sale of the Meiomi wine brand to Constellation for $315 million earlier this summer, Joe Wagner’s Copper Cane Wines has set the goal of reaching 1 million cases within five years, with Oregon label Elouan expected to play a key part. Wagner tells SND that he sees Elouan rising into the hundreds of thousands of cases looking ahead, up from its 30,000-40,000-case volume this year. Known for its Pinot Noir, positioned around $25 a bottle, Elouan will be extended with a rosé and a reserve level Pinot in early 2016.

SND previously reported that the Meiomi deal will enable Copper Cane to markedly boost its profile as a vineyard owner on the West Coast, where Wagner hopes to amass 2,000-3,000 acres in the next five years. Santa Barbara, Monterey, Sonoma and Napa counties, as well as Southern Oregon, are foremost on the radar for potential land acquisitions, Wagner says.

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