Exclusive news and research on the wine, spirits and beer business

News Briefs for August 28, 2015

August 28, 2015

•Brown-Forman is rolling out the latest edition of Old Forester Birthday Bourbon, commemorating the birthday of the company’s founder George Garvin Brown. The annual limited edition, introduced each year on September 2, is in its 14th incarnation, with this year’s 12-year-old product offered at 100 proof. Master distiller Chris Morris says this year’s barrels—which are vintage-dated from June 13, 2003—were matured in the same warehouse instead of multiple sites and were exposed to high temperatures that result in a more wood-driven characteristic. The 2015 Old Forester Birthday Bourbon has a suggested retail price of $69.99-$79.99, with 2,200 cases available nationwide.

•The Oregon Liquor Control Commission (OLCC) has voted to add as many as 17 liquor stores in the Portland area looking ahead. As part of the plan, the OLCC is considering models in addition to traditional stores, like liquor sales in grocery and convenience stores, the Oregonian reports. The move comes following a failed 2014 ballot effort aimed at privatizing liquor sales in Oregon. The state currently has 248 liquor stores, or one for every 16,000 residents.

•How do you know if a wine is authentic without opening the bottle? A team of researchers at U.C. Irvine believes they have developed a valuable new tool in the battle against counterfeit wines—a test that authenticates wine by extracting wine vapor molecules from the cork while it’s still in the bottle. Wine Spectator has the story.

•Vin Divino, the U.S. subsidiary of Spain’s González Byass, has named Roxanne Schwartz director of national accounts. Schwartz was most recently director of national accounts and Wal-Mart team leader at Deutsch Family Wine & Spirits and also held numerous sales roles with Clorox and M&M Mars.

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