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TWE Launches Gentleman’s Collection, New Super-Premium Brand

September 9, 2015

Treasury Wine Estates has unveiled a new super-premium wine brand in the U.S. market, the Gentleman’s Collection ($17). The California-sourced label will include two offerings intended to appeal to “the millennial gentleman”: a Cabernet Sauvignon and a Red Blend. Sandra LeDrew, TWE North America president, said the company has “already received positive feedback from the market resulting in substantial orders pre-launch.”

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