Wine Spectator: Starbucks Goes Grande On WineSeptember 10, 2015
Starbucks is going Grande with its wine and beer program. The coffee giant is planning to aggressively expand “Evenings,” its menu offering wine, beer, as well as food plates to pair them with, from select locations to more than 2,000 stores around the U.S. over the next four years. The world’s largest coffee chain is poised to become a major source of wine sales, with Starbucks executives hoping to generate an incremental $1 billion from the Evenings program by the 2019 fiscal year. But the company’s plan is facing opposition in some areas from local businesses and residents. Wine Spectator has a full report.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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