Exclusive news and research on the wine, spirits and beer business

Wine Spectator: Starbucks Goes Grande On Wine

September 10, 2015

Starbucks is going Grande with its wine and beer program. The coffee giant is planning to aggressively expand “Evenings,” its menu offering wine, beer, as well as food plates to pair them with, from select locations to more than 2,000 stores around the U.S. over the next four years. The world’s largest coffee chain is poised to become a major source of wine sales, with Starbucks executives hoping to generate an incremental $1 billion from the Evenings program by the 2019 fiscal year. But the company’s plan is facing opposition in some areas from local businesses and residents. Wine Spectator has a full report.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged :

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :