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Daily Archive: September 25, 2015

Interview, Part 1: Brian Cox, Director, Scotch Whisky, Diageo North America

In recent days, Diageo has begun a global relaunch of Johnnie Walker Scotch whisky, the world’s most valuable spirits brand with annual retail sales above $5.3 billion, according to Impact Databank. While Johnnie Walker outpaced the overall blended Scotch market in the U.S. last year—rising 1% to 1.76 million cases compared with a category down 3% to 6.3 million cases—Diageo sees the revamp as necessary to unlock the storied brand’s potential with a new generation of consumers. SND senior editor Daniel Marsteller recently spoke with Diageo NA Scotch director Brian Cox on Johnnie Walker’s brand update and outlook in this first part of a two-part interview. Continue reading →

Posted in News on September 25, 2015

News Briefs for September 25, 2015

•Pernod Ricard is officially launching a new core expression, The Glenlivet Founder’s Reserve, in the U.S. Continue reading →

Posted in News on September 25, 2015

Craft Brewing and Distilling News for September 25, 2015

•Colorado-based Oskar Blues Brewery is expanding operations with a third location in Austin, Texas. Continue reading →

Posted in News on September 25, 2015