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News Briefs for September 25, 2015

September 25, 2015

•Pernod Ricard is officially launching a new core expression, The Glenlivet Founder’s Reserve, in the U.S. Paying homage to brand founder George Smith, Founder’s Reserve was created by current master distiller Alan Winchester using both aged oak and American first-fill oak casks. The Glenlivet Founder’s Reserve is debuting at select retailers across the U.S., priced at about $44.99. Pernod Ricard first introduced the new expression to other world markets a year ago. Founder’s Reserve marks The Glenlivet’s sixth core member of the brand portfolio, joining its 12-year-old, 15-year-old, 18-year-old, 21-year-old and XXV.

•E.&J. Gallo is reintroducing its limited-release Apothic Dark ($14) variant ahead of Halloween. The launch dovetails with the ongoing popularity of dark red blends, a trend which has also spawned products like Ménage à Trois Midnight Dark Red and Gnarly Head Authentic Black. An Impact “Hot Brand,” Apothic more than tripled to 2.2 million cases in the U.S. from 2011-2014.

•Diageo is developing a specialty cocktail menu for nine ultra-luxury resorts around the globe, owned by Dubai-based One&Only Resorts. Finalists in the Diageo Reserve 2015 World Class Bartender of the Year competition, which was held earlier this month and showcased 54 bartenders from more than 50 countries, will develop the drinks. The mixologists will use spirits from Diageo’s Reserve Tier portfolio, including Johnnie Walker Blue and Ron Zacapa rum.

•Mezcal Viejo Indecente, produced in Oaxaca, is making its debut in the New York, California and Florida markets. Retailing at $60 a 750-ml. bottle Viejo Indecente is 47% abv and is billed as an agave-forward spirit that has a less smoky profile than typical mezcals. The new launch is a partnership between brand owner Kristina Diaz Paterson, marketing executive Gabriel Pacheco and master distiller José Lucas.

•Paul Hobbs Imports is rebranding as Paul Hobbs Selections. The company says the change better reflects the high-end, estate-focused wines that make up its lineup, as well as Paul Hobbs’ personal relationship and respect for each producer.

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