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Craft Brewing and Distilling News for October 6, 2015

October 6, 2015

•Downingtown, Pennsylvania-based Victory Brewing Company is releasing its first beer packaged exclusively in 12-ounce cans, Vital IPA. The 6.5%-abv brew was created with American hops and German malts and will be offered year-round at about $9.99 a six-pack of cans. Victory is also rolling out Hoppy Quad (13% abv), inspired by Belgium’s Trappist brewers. The quadruple ale style is whole-flower hopped with Cascade, Chinook, Citra and Mosaic hops and fermented with a Belgian yeast strain. Hoppy Quad will be available throughout November on draft and in 750-ml. bottles for about $9.99. Both new releases will be sold throughout Victory’s 36-state distribution footprint.

•Alaskan Brewing Co. has inked a new distribution deal with The Odom Corp. in Seattle. Previously, the brewer’s portfolio had been handled in the market by Anheuser-Busch Sales of Washington. Odom, which is set to complete its takeover of the Alaskan portfolio in Seattle by November 1, has distributed the brewer’s products throughout the Eastern Washington region since 2004. In addition to Washington state—Alaskan Brewing’s second-largest market—the Alaskan lineup is available in 16 other U.S. markets.

 

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