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With Demand Rising Quickly, Prosecco Taps “Harvest Reserve” To Ensure Supply

October 7, 2015

With the Prosecco category surging—from around a half-million cases in the U.S. in 2008 to 3.5 million cases last year—producers and growers have been actively debating in recent months whether the industry will continue to have enough wine to satisfy rising market demand. A plentiful harvest this year—and the approval of a “harvest reserve,” or surplus, by the governing bodies of the Friuli Venezia Giulia and Veneto wine regions—is expected to help ease the pressure at least through next year.

The approval of the “harvest reserve” means the standard Prosecco harvest of 3 million hectoliters will be boosted by between 300,000-500,000 hectoliters for 2015. Giuseppe Pan, minister of agriculture in the Veneto, said the move—enabled by a 2015 harvest described as strong in both quality and quantity—“will allow Prosecco producers to put aside an adequate amount of grapes per hectare to meet any eventual supply needs that may arise in 2016. This is a precautionary measure that will help producers deal with the movement of national and international markets in the coming months.”

According to Impact Databank, there were six Prosecco brands among the top 20 non-Champagne sparkling wine brands in the U.S. market in 2014—Mionetto, La Marca, Riondo, Risata, Zonin and Lunetta—and all of them grew by double-digits last year. Martini & Rossi, whose sparkling wine range includes both Prosecco and Asti, also rose at a healthy 6% rate.

 

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