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Steve Clifton Debuts New High-End Wine Brand, La Voix, Devoted To French Varietals

December 1, 2015

Steve Clifton, co-founder of acclaimed Sta. Rita Hills producer Brewer-Clifton, has launched a new line of upscale Pinot Noirs under the La Voix brand.La Voix, which will focus on French varietals, is being produced alongside Clifton’s Palmina Wines label (based on Italian varietals) in Lompoc, with a shared capacity of about 13,000 cases between the two brands.

The first La Voix wines, each of which tie in with a different music-related theme, include: She’s Crafty, Pinot Noir Rosé ($30 retail); Rebel Rebel, Quinta Del Mar Vineyard Pinot Noir ($40); Satisfaction, Kessler-Haak Vineyard Pinot Noir ($75); and Reflektor, Machado Vineyard Pinot Noir ($95). Currently, production on the La Voix range is about 1,700 cases, with the total expected to rise to about 4,000 cases looking ahead.

Palmina’s national sales director, Laurie Delk, told SND that La Voix will see both on- and off-premise distribution in select U.S. markets nationwide, with a good portion also devoted to the company’s mailing list.

Clifton, his wife Chrystal and Greg Brewer each now own 10% of Brewer-Clifton—which makes about 10,000 cases annually—following the acquisition of a 70% stake by Tenzing Wine & Spirits partner Ken Fredrickson this past February. Brewer-Clifton’s 2012 Sta. Rita Hills Pinot was the No. 8 wine in Wine Spectator’s Top 100 of 2014.

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