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News Briefs for December 14, 2015

December 14, 2015

•Bushmills owner Casa Cuervo has unveiled plans for a £30 million ($45m) expansion of the Irish whiskey’s distillery in County Antrim that will effectively double production capacity. Cuervo, which acquired Bushmills from Diageo in late 2014, is also planning to build a new tourism and visitor center at the distillery, which has operated for more than three centuries. The expansion is expected to create up to 20 new jobs, adding to the current headcount of roughly 150. Bushmills sells around 800,000 cases worldwide annually, according to Impact Databank, ranking it third behind Jameson and Tullamore Dew in the fast-rising Irish whiskey category.

•The world’s biggest brewer has joined the burgeoning hard root beer category. Earlier today, Anheuser-Busch InBev officially introduced Best Damn Root Beer in the U.S. market. The new 5.5%-abv product is available in six-packs of bottles, 16-ounce cans, and on draft. An array of alcoholic root beer offerings have entered the market in recent months. The growing segment is led by Not Your Father’s Root Beer, which is owned by Wauconda, Illinois-based Small Town Brewery and distributed through an alliance with Pabst Brewing Co., and Coney Island Hard Root Beer, which is produced by Boston Beer Co.-owned Coney Island Brewing Co.

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