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Drizly Aims To Reach 30 U.S. Markets By End Of 2016

January 6, 2016

Beverage alcohol delivery provider Drizly has been rapidly expanding over the past year, and the company tells SND it expects to keep up the momentum with the addition of 12 new markets in 2016, bringing its total U.S. footprint to 30 U.S. markets. The company added that its average order value increased by nearly one-third last year, and its average user increased their monthly orders by 25% from the prior year.

Wine and beer each comprised 34% of purchases on the Drizly platform in 2015, while spirits accounted for 22% and “extras” made up the remaining 10%. Top-selling items included Oyster Bay and Kim Crawford Sauvignon Blancs and LaMarca Prosecco on the wine side, while Tito’s, Svedka and Bulleit were leading brands in spirits.

The average Drizly consumer in 2015 was between the ages of 24 and 36, with a household income between $50,000 and $99,999. Among Drizly’s key markets, Back Bay, Boston; LoDo, Denver; Greenwich Village, New York; Canton/Brewers Hill, Baltimore; and Lincoln Park, Chicago posted the highest sales last year.

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