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Biagio Cru & Estate Enters Australia Category With Five O’Clock Somewhere Wines

January 11, 2016

New York-based importer Biagio Cru & Estate Wines, known for its Lolailo Sangria label—which rose by double-digits and hit 580,000 cases in 2015—has forayed into Australian wine, agreeing to import the super-premium Five O’Clock Somewhere portfolio.

Founded by industry veteran Steve Grimley in 2006, Five O’Clock Somewhere is based in South Australia’s McLaren Vale. Positioning itself as a “craft” winemaking group exploring non-traditional styles, its offerings include the 5OS Project—a collection of small-batch wines created exclusively for the company by a rotating cast of winemakers—and Ess & See, Grimley’s own exclusive label.

The Five O’Clock Somewhere wines making landfall in select U.S. markets retail from about $25 to $28 a bottle and include Ess & See Tempranillo and Ess & See Mataro, as well as 5OS Project Shiraz Viognier, Sunset Durif red blend, Loom SV Pinot Noir, Chameleon white blend, Montepulciano, Malbec and Sangiovese.

In addition to the continued growth of Lolailo, which has won three Impact “Hot Brand” awards, Biagio Cru tells SND its Tabali range from Chile and its Parxet Cuvee 21 Cava are also showing especially solid progress lately.

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