Exclusive: Terlato Adds Surging Riondo Prosecco To PortfolioJanuary 11, 2016
Terlato Wines has reached a long-term agreement with Italy’s Collis-Riondo to become the exclusive U.S. marketer of Riondo Spago Nero Prosecco. The pact gives Terlato one of the most promising brands in the U.S. wine market’s hottest category.
Riondo, known for its frizzante style that features apple and pear notes, has quickly become one of the U.S. market’s leading Prosecco offerings. After selling roughly 150,000 cases in 2015 under the stewardship of Riondo USA, Riondo Prosecco is projected to sell around 200,000 cases in 2016, according to Terlato. The Lake Bluff, Illinois-based company will be importing 750-ml. bottles of Riondo Prosecco ($14.99), as well as 187-ml. single-serve bottles.
“Terlato is a perfect match for us” said Giancarlo Lechthaler, general manager for Collis-Riondo. “They’re known for their impressive portfolio from the most important producers and appellations in the world, and we’re proud to be a part of it. We’re looking forward to growing Riondo Prosecco in the U.S. with Terlato.”
Prosecco continues to enjoy outstanding growth in the U.S. The Italian sparkler advanced from around a half-million cases in the U.S. in 2008 to some 4 million cases in 2015—when it outsold Champagne by nearly threefold, according to Impact Databank.
Along with Riondo, the Prosecco category’s other leading brands—including Mionetto, La Marca, Riondo, Risata, Zonin and Lunetta—have all enjoyed double-digit growth in recent years. Prosecco has grown so rapidly that producers and growers have actively debated whether there will be sufficient supply to meet rising market demand. Last autumn’s strong harvest was expected to help ease the pressure at least through next year.
While Terlato is presently taking on only Riondo Prosecco, the importer will be adding other SKUs within the Riondo lineup. Between its sparkling and still offerings, Riondo USA sold more than 500,000 cases of wine last year.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.