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News Briefs for February 3, 2016

February 3, 2016

•Pernod Ricard is introducing a new flavor in its Malibu Sensations lineup, Malibu Pineapple Upside Down Cake. The 21%-abv flavored rum entry is available nationwide in 750-ml. and 1-liter bottles for about $15 a 750-ml. The latest offering adds to the brand’s flavored portfolio, which also includes Orange Float, Sunshine, Sundae, Swirl, Mango, Tropical Banana and Pineapple, among others.

•Breakthru Beverage has named Arthur Wirtz as executive vice president, operations. The wholesaler, created by the merger of Charmer Sunbelt and Wirtz Beverage, has also appointed Gene Luciana as executive vice president, chief financial officer and Arlyn Miller as executive vice president, general counsel. Both Luciana and Miller come to Breakthru from the Charmer side, where they’ve held the same positions. Arthur Wirtz was formerly COO at Wirtz Beverage.

•Mel Dick of Southern Wine & Spirits, has been awarded the title of Commandeur in the Order of Agricultural Merit by the country of France. The award recognizes outstanding contributions to agriculture, and was bestowed on Dick “for his constant efforts to promote French wine and the French culture through Southern Wine & Spirits.” Dick, who joined Southern in 1969, serves as president, wine division, and senior vice president of Southern Wine & Spirits of America, Inc.

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