Exclusive: Vintus Partners With Oregon’s Ponzi VineyardsFebruary 19, 2016
Vintus, the New York-based fine wine sales and marketing company, has partnered with Oregon’s Ponzi Vineyards in a long-term national distribution deal, effective March 1.
Ponzi will move from its current marketer, Wilson Daniels.
Ponzi was founded in 1970 by Dick and Nancy Ponzi and is now run by their two daughters—winemaker Luisa Ponzi and president Anna Maria Ponzi. The estate’s vineyards are located mainly in the Chehalem Mountains AVA in Oregon’s Willamette Valley. The winery recently was expanded to 30,000 square feet, boosting production capacity to 45,000 cases. Pinot Noir comprises about half of Ponzi’s output.
Vintus founder and president Michael Quinttus told SND the focus will be on “shifting the product mix more toward Ponzi’s premium wines, enhancing its quality distribution around the country and reinforcing its position as one of Oregon’s benchmark estates. We’ll work to enhance Ponzi’s quality distribution in leading independents and to develop greater visibility in leading national accounts.”
The Ponzi range, whose focus is on-premise, includes Tavola Pinot Noir ($25), which is popular with Millennials, as well as some $60-and-above offerings. The winery’s Pinot Noir Reserve, Willamette Valley Pinot Noir (to be called “Classico Pinot Noir” with the 2014 vintage), Chardonnay Reserve and Pinot Gris will be areas of emphasis, Quinttus noted.
Ponzi’s biggest market is its home region of the Pacific Northwest, but sales have been expanding in other markets including Texas and Florida.
With the new partnership, Vintus expands its domestic portfolio, which already includes Napa Valley’s Chateau Montelena and Sta. Rita Hills’ Brewer-Clifton. Ponzi is the company’s first Pacific Northwest brand. On the import side, Vintus handles the Rhône’s E. Guigal and Champagne Bollinger, Champagne Ayala, Chateau Margaux and Chateau La Fleur-Petrus, among others.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.