Wild Turkey Lifts Campari To Solid Sales Growth In U.S. MarketMarch 1, 2016
Italy’s Gruppo Campari enjoyed solid organic sales growth in the U.S. market in 2015, due largely to a double-digit advance for its core Wild Turkey brand.
Campari’s U.S. sales were up by 3.7% on an organic basis, with the Wild Turkey franchise’s sales rising by 7.6%, as the core offering’s 11.8% jump was offset somewhat by a slowdown for its American Honey offshoot. The company’s aperitifs segment—led by Campari and Aperol—also grew by double-digits in the U.S. (which accounts for 22% of overall Campari sales), as did its Jamaican rum business, which is driven by Appleton Estate and Wray & Nephew Overproof. Campari’s “regional priorities” unit also thrived, primarily due to Espolòn Tequila’s 26% leap. Meanwhile, Campari’s biggest brand in the U.S. market—Skyy vodka—grew by just 0.4%.
Campari’s overall sales rose by 3% organically (+6.2% on a reported basis), as its significant progress in the Americas (+7%) was tempered by more modest growth in Southern Europe, the Middle East and Africa (+1.9%) and a 3.7% dropoff in North, Central and Eastern Europe, primarily due to difficulties in Russia.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.