News Briefs for March 4, 2016March 4, 2016
•Anheuser-Busch InBev has partnered with mobile shopping app Ibotta to offer cash-back rebates on ABI products in retail outlets and restaurants. Running through February 2018, the accord will offer up to $5 cash back on purchases of ABI brands via Ibotta’s app, which launched in 2012 and is available for iOS and Android smartphones. Ibotta, which has 14 million users, has partnered with brands and retailers across a host of consumer goods industries and has so far paid out more than $60 million in rebates.
•New Jersey-based importer Biggar & Leith, recently founded by William Grant and Proximo veteran Elwyn Gladstone, has unveiled its first product, Malfy GQDI Gin. Gladstone, who is developing a portfolio of premium European spirits at Biggar & Leith, says Malfy is the first Italian gin to be imported to the U.S., and is distinctive for its infusion of lemons from the Amalfi Coast. The 41% abv gin, which retails at $30 a 750-ml., will be distributed nationally starting this month. Malfy is distilled in Moncalieri, Italy, by the Vergnano family.
•Moët Hennessy USA has announced a three-year partnership with Madison Square Garden under which Belvedere Vodka, Hennessy Cognac and Moët & Chandon Champagne will be featured during the arena’s Concert Series. The deal offers Moet Hennessy USA’s brands advertising and marketing inclusion on the Seventh Avenue marquee and other interior signage during Concert Series events, a sweepstakes sponsorship and other related marketing opportunities.
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