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Boston Beer’s Jim Koch Discusses The Samuel Adams Nitro Project

March 14, 2016

Few American brewers offer nitrogenated beers, but Boston Beer Co. is going full-tilt into the nitro segment. In January, the company launched the Samuel Adams Nitro Project—offering a Nitro IPA, Nitro coffee stout and Nitro white ale—and Boston Beer founder and brewer Jim Koch sees nitro beer as a new avenue for growth. Market Watch magazine’s website has the full story.

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