News Briefs for April 13, 2016April 13, 2016
•U.K.–based luxury independent bottler The Last Drop Distillers has released its sixth offering. With only 898 bottles available, the 50-year-old Double Matured blended Scotch whisky ($4,500) was originally created in 1995 as a 30-year-old premium blend and then matured for an additional 20 years in ex-Sherry casks. Like all The Last Drop spirits, the 51.8% abv whisky is packaged with a 750-ml. bottle and 50-ml. miniature bottle for the U.S. market. Market Watch has more on The Last Drop’s stable of luxury spirits.
•Total Wine & More is expanding its partnership with delivery provider Instacart to the Austin, Texas market. Through Instacart, Total Wine & More’s two Austin locations will offer delivery in as little as an hour throughout the Austin, North Austin, Round Rock, Cedar Park and Pflugerville areas. Total Wine first aligned with Instacart for delivery in Miami Beach last fall, with plans to extend the partnership to multiple markets. Instacart, which operates in 19 metro markets nationwide, is also partnered with the Spec’s chain in the Houston and Austin areas.
•Online ordering and delivery platform Delivery.com has acquired Austin, Texas-based alcohol delivery startup BrewDrop. Founded in 2014, BrewDrop allows consumers in the greater Austin market to order alcohol on-demand via its mobile app, with delivery promised within 30-60 minutes. Under the deal, users will transition from BrewDrop’s app to Delivery.com’s website and app, which offers access to more than 12,000 restaurants, liquor stores, grocery stores and other outlets. BrewDrop co-founder Andrew Bell will join Delivery.com as director of market development, spearheading the company’s expansion into Austin, Dallas and Houston. The deal is expected to expand Delivery.com’s alcohol-ordering customer base by 10%.
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