Exclusive news and research on the wine, spirits and beer business

News Briefs for May 2, 2016

May 2, 2016

•Total Wine & More has linked with alcohol delivery provider Minibar to offer on-demand delivery service in California. Initially launching in Fremont this week, the partnership allows customers to shop Total Wine’s wine, beer and spirits selection via Minibar’s app or website, with delivery promised within 30-60 minutes. Expansion of the service into additional California markets—including next-day delivery in San Jose and San Francisco—is slated to follow. Established in New York in 2014, Minibar currently operates in 23 markets in the U.S. Last fall, Total Wine partnered with Minibar competitor Instacart to provide delivery in Miami, and this year extended its alignment with Instacart to Austin, Texas.

•MillerCoors, which entered the hard soda category with its Henry’s Hard Soda brand in January, is set to offer a third flavor, cherry cola, beginning in August. The new flavor will join the ginger ale and orange labels in Henry’s portfolio, which the company says have combined to grab an 8.8% share of the flavored malt-beverage market, according to Nielsen research, as the hard soda category continues to boom. The 4.2% abv cherry cola will be sold in six-packs of 12-ounce bottles ($8.99) and single 16-ounce cans. Rivals Anheuser-Busch and Seagram already offer hard cherry cola flavors of their own.

•Lake County wine pioneer Orville Magoon died March 19 after suffering a brain hemorrhage on a trip to California from his birthplace in Hawaii. He was 87. Magoon was a dreamer who loved wine and saw Lake County’s potential for great California wine before many others. In the mid-1970s, Magoon and his brother Eaton established Guenoc Estate Vineyards and Winery on a 23,000-acre ranch his family had acquired, land once owned by the famous Victorian-era actress Lillie Langtry, straddling Lake and Napa counties. Wine Spectator has more on Magoon’s life and career.

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