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BevMo Sued For Alleged “Bait-And-Switch” Tactics On Wine Ratings

May 4, 2016

Chain retailer BevMo has been hit with a class-action lawsuit that alleges “bait-and-switch” signage tactics. According to CBS Los Angeles, attorney Scott Glovsky filed the suit on behalf of consumers who’ve cried foul on BevMo’s practice of displaying wine ratings that sometimes do not match up with the particular vintage of a given wine on the shelf. Glovsky told CBS that the practice amounts to “an intentional, systemic, bait-and-switch fraud throughout the state of California.” BevMo has responded that it displays a disclaimer regarding “vintage substitution,” covering it against such charges. “We always recommend customers check the bottle for vintage if they’re looking for a certain vintage,” the company told CBS.

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