Deep Eddy, Mike’s Veterans Launch Mighty Swell CocktailsMay 6, 2016
Ready-to-drink brand Mighty Swell Sparkling Cocktails has made its debut in its home market of Texas. Made with natural fruit juice and cane sugar, the Mighty Swell range features three carbonated cocktails—grapefruit, peach and lemon expressions. The 5%-abv offerings are packaged in canned six-packs ($9-$10) and are currently available at retail and select on-premise accounts throughout Texas, with a broader regional rollout to follow this year.
Austin-based Mighty Swell is the brainchild of several beverage industry veterans, including Sweet Leaf Tea founder and Deep Eddy Vodka co-founder Clayton Christopher, Treaty Oak Brewing and Distilling founder and CEO Daniel Barnes and former Mike’s Hard Lemonade executive Jason Bronstad, as well as investment firm executive Sean Cusack.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.