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News Briefs for May 11, 2016

May 11, 2016

•Fast-rising Three Thieves Wines is extending with a new red blend. Composed of 37% Zinfandel, 32% Merlot, 20% Cabernet Sauvignon, and 11% Syrah, Three Thieves’ red blend is rolling out nationally, retailing at around $8 a bottle. It joins Chardonnay, Pinot Grigio, Pinot Noir, and Cabernet Sauvignon offerings in the Three Thieves lineup, which is part of the Trinchero Family Estates portfolio. The Three Thieves brand has soared lately, rising 70% to 140,000 cases in the U.S. last year, according to Impact Databank.

Pasternak Wine Imports has officially launched Legende, a new range of accessible Bordeaux wines from Domaines Barons de Rothschild (Lafite). The range ($20-$60) includes Bordeaux Rouge, Bordeaux Blanc, Médoc, Saint- Émilion and Pauillac offerings. Legende is intended to serve as a gateway to Millennial consumers by emphasizing Bordeaux’s accessibility and will target modern American-style restaurants, French bistros and other relatively casual on-premise accounts.

•Spanish brewer S.A. Damm is introducing its latest gluten-free brew—Daura Shandy—in the U.S. Inspired by traditional shandy recipes, Daura Shandy is comprised of 60% original Daura lager and 40% lemonade, and has been specially crafted to remove gluten. Daura Shandy is currently available both on- and off-premise, retailing at $9.99 a bottled six-pack, and joins Damm’s existing gluten-free lineup, which also includes Daura Lager and Daura Märzen. The Daura portfolio is imported into the U.S. by Connecticut-based United States Beverage.

•Former Deep Eddy vice president of sales John Potts has become an adviser and investor in the upscale Qui Tequila brand. Potts will help support expansion efforts for Qui, a “platinum extra añejo” Tequila which is growing strongly from a small base. Currently Qui is present in New York, Texas and Florida, with plans to add more markets over the coming year.

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