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Craft Brewing and Distilling News for May 17, 2016

May 17, 2016

•Brooklyn craft spirits brand Barrow’s Intense Ginger Liqueur is projecting an increase in sales as it continues to expand its distribution territory. Retailing at $32 a 750-ml. and $20 a 375-ml., the 22%-abv ginger liqueur—which has a sales and marketing partnership with Serralles USA—is now in 35 states as well as Washington, D.C., with recent additions including Arizona, Alaska, Utah, Ohio, Indiana, Maine, Nebraska and Wisconsin. Missouri, Virginia and North Carolina are also slated to launch this year. Eve Alintuck, vice president of Intensity, tells SND that production is expected to rise from about 5,000 cases to 6,000-8,000 cases looking ahead as the brand’s distribution footprint grows.

•Rochester, New York-based Genesee Brew House is releasing two new offerings this spring, an IPA and Pilsner. The IPA is brewed with four different types of hops, while the North German-style Pilsner features noble German hops with pilsner malt. Genesee IPA will be available year-round, while the Pilsner will be available for a limited time beginning this month. Genesee is part of the North American Breweries portfolio, which also includes Pyramid Breweries, Magic Hat, Labatt and Honey Brown Lager.

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