Proximo Enters Burgeoning Mezcal Segment With Creyente BrandMay 18, 2016
Proximo Spirits is moving into the small but fast-growing mezcal category with a new upscale brand, Creyente. Retailing at around $50 a 750-ml., the 80-proof mezcal is launching nationally, joining a Proximo portfolio that includes Jose Cuervo, 1800, The Kraken, Bushmills, Three Olives, Hangar One, Stranahan’s and Tin Cup, among other spirits brands. According to Proximo, Creyente is made in a style that is loyal to mezcal’s traditional smoky character while retaining a smooth profile. The liquid is a blend of two different 100% Espadin agave mezcals from Oaxaca—one from the Tlacolula region and one from Yautepec.
Creyente will compete against other mezcals such as William Grant & Sons’ Montelobos, Anchor Distilling’s Mezcal Amarás, Riviera Imports’ Tres Papalote, Davos Brands’ Sombra and Viejo Indecente among others. The new product is the second within a month for Proximo, which debuted Virginia Black Decadent American Whiskey—a collaboration with DeLeón Tequila founder Brent Hocking and rapper Drake—in recent weeks.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : 1800, Anchor Distilling, Bushmills, Creyente, Davos Brands, DeLeón, Hangar One, Jose Cuervo, Mezcal Amarás, Montelobos, Proximo Spirits, Riviera Imports, Sombra, Stranahan's, The Kraken, Three Olives, Tin Cup, Tres Papalote, Virginia Black, William Grant & Sons