News Briefs for June 15, 2016June 15, 2016
•Pasternak Wine Imports is launching a new range of Loire wines, Château de la Mulonnière, nationwide. The lineup includes Château de la Mulonnière Savennières “L’Effet Papillon,” “Coteaux du Layon Beaulieu” (375ml), M de Mulonnière Chenin Blanc and M de Mulonnière Rosé d’Anjou. Château de la Mulonnière is part of family-owned Loire producer Saget La Perrière.
•Campari America is extending Espolòn Tequila with the launch of Añejo X, a limited release offering aged six years. The extra añejo, created by master distiller Cirilo Oropeza, is packaged in a black matte glass bottle with a label that features the story of Mexico’s Day of the Dead celebration. Espolòn Añejo X (41% abv) retails at about $100 a 750-ml. bottle. Espolòn Tequila grew nearly 30% in the U.S. in 2015 to 145,000 nine-liter cases, according to Impact Databank.
•Mark Anthony Brands—owner of the Mike’s Hard Lemonade franchise—has launched White Claw Hard Seltzer. Made with cane sugar and natural fruit flavors, White Claw includes Natural Lime, Black Cherry and Ruby Grapefruit expressions (all 5% abv). According to White Claw vice president of marketing Sanjiv Gajiwala, the brand is being positioned as a lighter, all-natural alternative to beer and cocktails made with sodas and mixers. White Claw Hard Seltzer is currently hitting the market nationwide, retailing at around $10 a six-pack of 12-ounce cans.
•Warsteiner USA is debuting a Grapefruit Radler extension of its namesake beer brand. The 2.5% abv Grapefruit offering is launching in four-packs of 16.9-ounce cans and 11.2-ounce bottles. Warsteiner says the newcomer may be consumed on its own or as a component in summer cocktails.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.