News Briefs for June 28, 2016June 28, 2016
•Excelsior Wines’ Little Black Dress has added a rosé offering to its lineup, available nationwide. Created by winemaker Margaret Leonardi at the company’s Mendocino Country winery, Little Black Dress rosé is 54% Gewurztraminer, 23% Muscat, 14% Chardonnay, 5% Zinfandel and 4% other complementary white varietals. The rosé (12.5% abv) retails at about $12 a 750-ml. The Little Black Dress portfolio also includes Chardonnay, Cabernet Sauvignon, Diva Red, Merlot, Moscato, Pinot Grigio and Pinot Noir. The brand was down by 11% to 116,000 cases in 2015, according to Impact Databank.
•Luxco is set to launch a new Reserve extension to its David Nicholson Bourbon brand, which is also debuting new packaging across the range. The new extra-aged Reserve expression features rye in the mashbill and retails for around $35-$40 a 750-ml. bottle, compared to the core David Nicholson 1843 Kentucky Straight Bourbon Whiskey at $30-$35. Both David Nicholson variants are 100 proof.
•Sonoma-based V2 Wine Group has made a number of new appointments to bolster its sales and marketing team, including the addition of three retail chain director positions. 20-year industry veteran Julie Agrella will handle all retail chains in the western U.S. for V2, while Brad Bartram, formerly of Glazer’s, will become retail chain director for the central part of the country and Jim Grace, with 19 years of industry experience, will oversee retail chains in the East. V2 has also added four new regional managers across the country, as well as a new marketing coordinator, Louis Charton, formerly of Paul Hobbs Winery.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.