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Diageo To Add Nutritional Information To Johnnie Walker Labeling

June 30, 2016

This autumn, Diageo will launch new bottles of Johnnie Walker Red Label featuring on-pack alcohol content and nutritional information per typical serve. By the end of the year, up to 30 million of the new Johnnie Walker Red bottles will be on shelves worldwide. Johnnie Walker Black Label, Reserve, Platinum and Green Label are expected to follow Red’s lead in the first half of next year.

The new labeling conforms to Diageo’s new “consumer information standards,” which are based on research of 1,500 consumers in various global markets. That research found that consumers desire clearly presented labeling concerning “alcohol information (standard drink size, ABV, how many units), calories per serve, sugar content, allergens and brand facts, such as how a product is made and quality assurances.”

“Johnnie Walker is one of our largest global brands, which means these new labels will arm millions of people around the world with clear information about what’s in their glass and in a way they can understand at a glance,” said Diageo CEO Ivan Menezes. —Daniel Marsteller

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