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Campari Looks To Offload Marnier-Lapostolle Wine Business, French Villa

July 28, 2016

After gaining control of Société des Produits Marnier Lapostolle S.A. (SPML) in a deal worth about $760 million, Gruppo Campari is preparing to divest the Marnier-Lapostolle wine business—including Chile’s Casa Lapostolle and the Loire’s Chateau de Sancerre—as well as a villa in the South of France worth an estimated $330 million. Campari CEO Bob Kunze-Concewitz told Bloomberg that the group has already attracted interest for both assets. A sale of the villa would result in an additional payout to SPML shareholders.

In the U.S., Marnier-Lapostolle’s wines are currently handled by Terlato Wines International. According to Impact Databank, Casa Lapostolle, by far the larger of the two brands, was down 8.4% to 76,000 cases stateside last year. Campari is selling the Marnier-Lapostolle wine and real estate properties to focus on the Grand Marnier Cordon Rouge, Cherry Marnier, Louis Alexandre, Cuvée du Centenaire, Cuvée du Cent Cinquantenaire and Quintessence brands, which it began distributing globally on July 1. —Daniel Marsteller

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