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Campari’s U.S. Sales Rise 5% In First Half, Led By Wild Turkey And Aperol

August 2, 2016

Campari posted solid sales growth in the U.S. market in the six months through June, as Wild Turkey Bourbon, Aperol aperitif and Espolòn Tequila saw robust gains. Overall, Campari’s U.S. sales—accounting for 23.5% of group revenue—increased 8.6% organically during the first half, with the rate at 5% excluding “non-recurring new fill whisky bulk sales.” Benefiting from growth on its core Bourbon, the Wild Turkey franchise was up 7%, while Aperol surged 74% and Espolòn grew 53%. Skyy eked out a 0.5% increase, as the core unflavored vodka made up for ongoing weakness in the market’s flavored segment.

On July 1, Campari America added Grand Marnier to its portfolio following a friendly takeover of brand owner Société des Produits Marnier Lapostolle S.A. (SPML) in a deal worth about $760 million. With annual sales of nearly 500,000 cases and offerings ranging from the core Cordon Rouge ($39.99) to the high-end Quintessence ($899), Grand Marnier generates retail sales value of more than $230 million, according to Impact Databank.

Across Campari’s global business, sales were up 5% on an organic basis to €744 million ($834m), while adjusted EBITDA rose 9% to €172 million ($193m). The company’s Americas region advanced 3.2%, while Southern Europe, Middle East & Africa grew 3.6%; North, Central & Eastern Europe increased 13%; and Asia Pacific was up 4%. —Daniel Marsteller

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