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News Briefs for August 19, 2016

August 19, 2016

•Brown-Forman is releasing Old Forester 1920 Prohibition Style whiskey. Rolling out nationwide in September, the new entry is based on Old Forester’s Prohibition-era recipe, which was barrel strength and produced as a medicinal whiskey. The 115-proof offering will retail at $60 a 750-ml. Old Forester 1920 Prohibition Style marks the third entry in the brand’s Whiskey Row Series, following previous launches 1870 Original Batch and 1897 Bottled In Bond.

•Dreyfus, Ashby & Co. is launching a new Crémant d’Alsace Brut Blanc de Blancs under the Dopff & Irion brand. A blend of 50% Pinot Blanc and 50% Pinot Auxerrois, the new sparkling wine extension retails at $22 a bottle. Alsace’s Chateau de Riquewihr Dopff & Irion has 32 hectares (79 acres) of vineyards, of which 25% are designated Grand Cru. The company has annual sales of around 80,000 cases, of which exports make up about 30%.

•New York-based importer Turquoise Life is introducing Mexican wine brand Pavo Real in the U.S. market. Grown in Baja California’s Valle de Guadalupe region, Pavo Real includes a white blend and red blend retailing at around $12 a bottle. The wines are debuting on- and off-premise nationwide, with a focus on Mexican eateries.

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