Exclusive: Impact Salutes Drinks Industry’s “Blue Chip Brands”September 27, 2016
Shanken’s Impact Newsletter has released its annual list of Blue Chip Brands, highlighting the wine, spirits and beer business’s household names. Some 62 brands from across the drinks industry met Impact’s criteria for joining this exclusive honor roll.
In the spirits category, 23 brands made the grade, including heavyweights like Diageo’s Crown Royal, Moët Hennessy USA’s Hennessy and Pernod Ricard’s Jameson. Major players also made their presence felt in wine, as three of the top four brands in the market by volume—E.&J. Gallo’s Barefoot, Trinchero’s Sutter Home and Constellation’s Woodbridge—earned Blue Chip awards, amidst a total of 26 winners. On the beer side, which features 13 brands, Constellation’s Modelo Especial led a host of Mexican imports receiving honors.
To qualify as Blue Chip Brands, winners must record at least 10 straight years of volume increases or have an average annual compound growth rate of at least 2% for wine, 2.5% for spirits and 0.5% for beer from 2005-2015 while recording increases in at least eight of those 10 years. The brands also must have gross profit margins of at least $25 million. Minimum volume requirements are 500,000 nine-liter cases for spirits and wine, and 5 million (2.25-gallon) cases for beer.
A dozen brands were named Blue Chips for the first time this year, including Beam Suntory’s Jim Beam, DFV Wines’ Bota Box and Lagunitas IPA, among others. Meanwhile, four brands that had previously received Blue Chip recognition but had fallen from the list are now back: Brown-Forman’s Jack Daniel’s, Campari America’s Wild Turkey, the Heck family’s Korbel and Constellation’s Simi.
The full roster of Blue Chip Brands, as well as accompanying data and analysis, is featured in Impact’s October 1 issue.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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