Exclusive news and research on the wine, spirits and beer business

News Briefs for December 8, 2016

December 8, 2016

•Heaven Hill Brands’ Deep Eddy Vodka is expanding operations with the purchase of a second distillery located outside of Austin, Texas. The new 194,000-square-foot facility in Buda, Texas, will join the brand’s current distillery in Dripping Springs (also located outside Austin), and will bring Deep Eddy’s production capacity to more than 5 million cases a year. The original Dripping Springs distillery will continue to produce the vodka range—which includes Deep Eddy Straight Vodka, Sweet Tea Vodka, Ruby Red, Cranberry, Lemon and Peach—and operate a tasting room and event space. Deep Eddy is on pace to ship 1 million cases this year.

•Sazerac has extended its Fireball cinnamon whisky with a new 3.5-liter bag-in-box format. Reminiscent of bag-in-box wine packaging, the brand’s new “Firebox” contains two 1.75-liter bags, each with its own tap, and retails at around $60. Impact Databank projects Fireball to reach 4.7 million nine-liter cases in the U.S. this year on 6% growth, a marked slowdown from the torrid pace that saw the brand nearly double off an already large base from 2013-2015.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , ,

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :